Usługi:
SMS Lotteries
SMS lotteries are an intrinsic part of the promotion of products and services. They allow to present consumers with much more convenient mechanisms of promotion. There is no requirement of creativity or knowledge, the user can take part in such a lottery immediately after purchasing a product, without performing additional duties such as filling out lottery vouchers, forms etc.
Lotteries , pursuant to the Polish Act of 19 November 2009 on Gambling and gaming, are divided into promotional and audiotext lotteries. Specific qualification of a given service depends on the form of registration (SMS, website, scratch cards etc.).
Lotteries can be held only on the basis of a relevant permission granted by the Customs Office.
An effective SMS lottery means:
- Increase in sales
- promotion of the brand
- finding out the geographic location of existing customers
Elements of an effective SMS lottery:
– building and maintaining relationships with a specific target group
– emotional involvement of the consumers (linking the brand with the joy of victory)
– simplicity of participation rules
– high frequency of the prize draw
– cash prizes offered
– diverse types of prizes
– start time of the lottery linked to timely delivery of the participating products to points of sale
– at least one month’s duration
– use of product packaging to display information about the lottery
– use of SMS mass mailings to promote the lottery
Teleaudio offers, as part of its services, the preparation of formal and legal documentation necessary to obtain a permit (licence) to run a lottery on behalf of its clients
